AURALEE

AURALEE, which launched in the spring/summer 2015 season, is a unisex brand designed by Ryota Iwai.

The brand is based on the concept of "pursuing materials that are truly high quality, using carefully selected raw materials from around the world and Japan's leading production base." They create high-quality, sophisticated clothing that reflects the mood of the times while taking advantage of the unique characteristics of the materials.

With its consistent simplicity and attention to detail in its designs, it is currently one of the most dynamic brands in Japan.

Ryota Iwai

Born in Kobe, Hyogo Prefecture in 1983.
AURALEE was launched in 2015.
In 2017, we opened a street-front store in Minami-Aoyama.
In 2018, he won the "FASHION PRIZE OF TOKYO."
In 2019, he won the Newcomer Award and Shiseido Encouragement Award at the 37th Mainichi Fashion Awards.

Currently, the brand is popular among a wide range of generations, both men and women, both domestically and internationally, and has received a lot of support from the media and the industry.

Features of AURALEE

AURALEE is a word used in the title of an old American song, meaning "a shining land" or "a sunny place." The brand name was chosen to reflect the desire to create clothes that look good in the morning light.

AURALEE's clothing, from cut and sewn to knitwear and woven fabrics, is characterized by the fact that it is made from the materials themselves. They consider the creation of materials to be part of the design, and are particular about their items, which are made in Japan's leading production facilities, backed by high technology.

The beautiful silhouette and elegant atmosphere, yet unpretentious styling suitable for everyday wear, has attracted many fans.

AURALEE's staple item

knit

The knitwear, which can be said to be the essence of AURALEE, is an item that further demonstrates the attention to materials used.

The brand incorporates rare materials such as baby cashmere, which is made only from cashmere goats up to six months old, and baby camel, which is a material that can only be obtained from Bactrian camels up to five months old.

Made from rare materials, the knitwear is characterised by an exceptionally smooth texture.

These knitwear items allow you to feel the elegance and softness of the raw materials themselves, which cannot be achieved through processing, and are an item that shows AURALEE's seriousness.

shirt

This item is of such high quality that it will change your concept of shirts, and once you wear it you'll be hooked.

The material used is Egyptian extra-long staple cotton, Finks cotton, spun into an extremely fine count and woven into a high-density twill weave.

It has a silky feel and an elegant luster.

Each season, the collection is released in a consistent color scheme of subdued hues, and while the silhouettes undergo minor changes, they are promoted as staple items.

T-Shirts

Although simple at first glance, this popular item has a beautiful silhouette and the soft feel that is unique to AURALEE.

The materials used include cotton, nylon, and some items also made with silk.
Only extra-long staple cotton with particularly long fiber length is used, resulting in a soft, silky feel that is exquisite against the skin.

This item is not bound by trends and expresses the brand's individuality, which has earned it many fans, making it such a popular item that it sells out as soon as it goes on sale.

AURALEE strives for ultimate simplicity while adhering to a style that respects each and every material.
Be sure to check out the upcoming lineup.

See the AURALEE product list

Future arrival information for AURALEE will be updated on [ NEWS ] from time to time.

If you have any questions , please contact us or feel free to contact the store listed below.